ABOUT
Shawna Spears is a creative and cultural strategist working at the intersection of music, culture, and technology.
Over 15+ years in the music business, her career has moved from artist management and creative direction to strategic marketing, artist partnerships, brand leadership, and digital products, with experience across TikTok, Venice Music, Epic Records, and Interscope Records.
Her work starts with finding the idea inside a complicated cultural or business problem, building the story around it, and bringing the right people together to make it real.
Selected Recognition
2024 Black Future Now Honoree
2022 Billboard Hip-Hop & R&B Power Player
2022 HITS Daily Double Noisemaker
Speaking + Teaching
2026 FY.ai Campus Workshop
2026 Berklee College of Music Career Jam Panelist
2025 Grammy Museum x Roland Workshop
2025 UCLA Music Industry 110 Guest Lecture
2025 Berklee College of Music, Music Business 433: Artist Development Guest Lecture
2023 Essence GU Disruptor Summit Panelist
2022 VidCon Moderator